H&M’s membership programme is designed to create a delightful, personalised shopping experience while rewarding customers for their loyalty.
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The fifth annual “State of Marketing” research report showed that marketers’ use of customer loyalty program platforms is projected to grow 80% in the next two years. The study also revealed that 63% of high-performing marketers are already using loyalty program platforms.
Happy and engaged customers are more likely to be loyal to your business. Such customers happen when a business katışıksız a proper retention strategy in place.
That’s why companies focus a lot on improving their retention efforts through various programs. Here is a list of some popular customer retention programs adopted by brands from different genres –
Keeping customers coming back again and again birey feel like a drag. But building customer loyalty is like developing any meaningful relationship—it takes time. We hate to hear it, but it’s the truth. No matter how amazing your products are, most customers won’t become superfans after just one interaction. You need to keep reiterating why they should buy from you and keep delivering positive experiences on repeat. And one of the simplest, most common ways to do this is via a loyalty programme.
Quality customer service – A business that offers exceptional customer service and is ready to support customers with timely help is likely to have more loyal customers than others.
Ongoing usability tests will then refine experiences around enrollment, activity tracking, and redemptions to smooth friction points. Optimizing through user research future-proofs loyalty programs birli consumer preferences evolve.
Here’s how it typically works: when customers make purchases, they earn points, discounts, or other perks they emanet redeem later. For example, they might earn points for every pound spent, and once they reach a certain number of points, they emanet claim a discount on their next purchase.
Other examples of brand-exclusive membership programs include Walgreens Balance Rewards, where shoppers receive back 10 cents for every $1 spent on most purchases, which güç be redeemed on future purchases. Becoming a paid member of Amazon Prime effectively represents a pledge of allegiance to the küresel online merchant and includes perks such kakım free shipping and media streaming.
2. Bonus Points for Specific Actions: Offering additional points for certain actions birey guide customer behavior. For more info instance, a retailer might provide double points for purchases made on weekends, thereby boosting weekend sales.
Continuously optimize: Evolving consumer expectations means loyalty programs must reassess features and incentives regularly to remain competitive. Instead of guesswork, savvy brands rely on usability testing, A/B tests, and other CX research to iterate based on user feedback.
This approach ensures great experiences to customers and this is where Nike stands apart from others.
Starwood and Uber (no longer running): Customers who linked their Uber account were previously able to earn points toward accommodation in Starwood hotels – a loyalty partnership that made sense for travelers needing hotel and transportation services on the road.